In Q1 2026, the Creative and Marketing teams successfully launched four national campaigns, delivering a coordinated go‑to‑market effort that aligned strategy, messaging, and design across channels. The work reinforced Optiv’s core solutions while driving early momentum, engagement, and pipeline impact.
At the start of the year, I led our Creative team through a brand exploration exercise, researching design trends and conducting competitor analysis. I also championed the development of our 2026 National Campaign series, partnering closely with the Demand Generation team to shape campaign strategy and deliver assets for top-, middle-, and bottom-of-funnel content. From there, I collaborated with senior designers to create engaging visuals rooted in Optiv’s core brand messaging and built a flexible kit of parts that enables consistency while giving designers room to adapt. The resulting campaign system strengthens the Optiv brand and helps us stand out in a highly competitive cybersecurity market.
